I cannot compete with the multilevel marketing companies that create products similar to mine. My products, I feel, are higher quality, but also, since I am a small, independently run business, they cost more. That’s just how it is, they cost me more to produce, so they cost my customers more to buy. I can’t offer the huge sales, discounts, samples, or get the deals on ingredient that bigger companies with a large sale force might be able to negotiate.
If I introduce a scent, color, or product that doesn’t end up selling well or being popular with my customers, then I am stuck with it. Plain and simple. I am working hard to build a brand, a line, of my very own. Not shill for someone else. But yet, I can’t compete in my local area with the Scentsy sellers, the 50 million Young Living dealers, the Avon, Mary Kay, and all the other companies out there with huge R&D and marketing budgets.
I’ve tried to educate others, to share my knowledge, talked about the dangers of some of these companies’ tactics before, talked until I am blue in the face, but no one listens. So, I’ve decided to stop trying to educate or focus any marketing efforts around my local area. It offers no return. Local sales account for less than 10% of my total revenue each year, isn’t that sad? I’ve finally seen the light – my home town is obviously not my target market.
An excellent article from fairgroundmedia.com offers some additional reading for the interested.